Best Free SEO Tools, Useful SEO Utilities & Commands.

While these free SEO utilities might be useful, they could also be a major waste of your time. Advice is to restrict your use of these applications, and rather concentrate on researching and building website content, and building quality inbound links.

Keyword Research

WordTracker. Their free trial version is a handy keyword research and suggestion tool, but their paid version offers substantially more.
Google Adwords Tool. Google now reveals the approximate search volume by month of your desired keyphrases and displays the amount of relative competition for those keyphrases, as well as suggesting additional keywords for you to consider, that are related to your primary keyword.
Digital Point. This good free keyword finder tool might not be around much longer due to lack of funds, so use it now.

LINKS

Inbound Links.

Yahoo Explorer provides a fairly comprehensive list of links pointing to a website ie. inbound links. (Google's link: operator - see below - only provides a sample list of inbound links).

Copyright Checking

Check out our list of classic FREE SEO Booklets

Website Optimisation

Google Optimizer
XML Sitemap Generators (Not necessary if you are an SBI! user, as they simplify this process).

Best SEO Forums

Useful SE Commands & Operators

Helpful Search Engine search commands:

Here are some useful commands or operators you can use on Google to modify your searches. Use them exactly as they are below, with no spaces. They can be typed in lower case, as Google doesn't differentiate between upper and lower case.

site:http://www.yourwebsitename.com This will show you if your website has been indexed by a particular search engine.
link:http://www.yourcompetitorswebsite.com.
This will list who is linked to your competitor's sites. Look at your top 10 competitors to see who is linking to them. Only consider the on-topic links. Are there common links and directories between them? You can possibly request to reciprocate links with them. In the case of directories, simply submit your site. Also take note of the keywords/anchor text used in the hyperlinks. Or substitute with your own domain name to see the inbound links to your own site. Note: using this command in Google will only display a sample of the sites linking in; not all of them. See Yahoo Explorer link above).
InTitle:yourwebsitename
will display websites that include your name in them. Note that there is no space between the "intitle:" and the following word. Useful for finding out who your real competition for keyword strings.
AllInURL. If you start a query with [allinurl:], Google will restrict the results to only those with all of the query words in the url. For instance, [allinurl:yourname search] will return only documents that have both "yourname" and "search" in the url.
AllInTitle. If you start a query with [allintitle:], Google will restrict the results to only those with all of the query words in the title. For instance, [allintitle: yourname search] will return only documents that have both "yourname" and "search" in the title.
yourwebsitename–www.yourwebsitename.com will tell you where your site is mentioned, but without including your own page listings.
cache:www.yourwebsitename.com This will show you when your site was last indexed by Google, and what version of your web page it has in its cache.
info:www.yourwebsite.com will display some information Google has about your website.

Again, you don’t need to waste too much time checking these and other stats out. Your time is better spent… you guessed it… researching and creating content!

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